Flyers are a paper advertisement form, created with the intention of wide distribution and usually posted or distributed in public places or by mail.
Otherwise called circulars or leaflets, they may be used by businesses or individuals to:
- Promote goods or services
- Convince or send a social, political or religious message
- Advertise an event
- Recruit members
Flyers are really cheap to produce and their use has intensified in recent years with the expansion of desktop publishing systems. Traditional printing has been replaced by internet services, allowing customers to send their designs and receive the final products by email. The contemporary flyers are commonly produced in glossy cards of 300gsm, while a leaflet may be created on weight paper of 130gsm/170gsm. Direct marketing is where they are best effective for.
- A4 or LTR (approximately letterhead size)
- A5 or half LTR(approximately half letterhead size)
- A6 or ¼ LTR (postcard size)
- DL (compliments slip size)
They are generally distributed on the street, a practice better known by the term flyering, or leafleting. They are also posted in bulletin boards, which are found in cafes, college campuses, etc. or just given away at events. Flyers are usually handed out wherever they can catch a person’s eye.
If you are wondering what to put on your flyer, it’s easier to find out what not to put. First of all, don’t overfill the design with text. People will get overwhelmed by all that small print and they won’t read it.
Then consider using the front and the back side of your flyer. The name of your service, product or event should go on the front while any extra information should be detailed on the back (like contact details, for example). Just keep in mind that it’s not a competition about how many words fit in a flyer. It should be classy, concise and directed to your target audience.
Another thing you need to keep in mind is to use high resolution images and text. Otherwise it may look just copied from the internet and zoomed, which can ruin a perfectly good flyer.
Now, remember to organize your information. That’s the first step in any design project. What does it require? What goals do you have?
As mentioned before, you should not go crazy with the content even though flyers should contain more info than an average presentation slide. Less is more. And if you create a flyer primarily made up of blocks of text, most people will not even look at it. The only thing they will see is a lot of work to go through. So your goal should be to split all the information necessary into easily readable chunks. Just remove all you don’t really need and find ways to make what you actually need more concise.
This doesn’t mean you should fill it with too many bullet points, which are great but amateur designers tend to exaggerate when using them. If you are using them as an easy way to read and understand your information, then you are doing a good job. But you are using them because it’s the only idea you have on how to design a flyer, you should rethink your strategy.
What you first need to do is arrange your document to match your desired size. Either 5″ by 7″ or 17″ by 11″, make sure you are OK with the orientation. Once you have set up your document, include the two above images and allow them to fill your entire space.
Any good flyer also needs a headline, though it doesn’t necessarily have to be at the top.
If you are using a commercial printing service, keep in mind to give your file layout a bleed and a trim. If working with templates, they usually provide this to make it easier for you. These kinds of jobs are usually made with professional graphic software like Illustrator, Photoshop or InDesign so you will need to know how to work with one.
You really need to also be careful with the print quality you are getting. If, for example, you are using a white type feature over a dark background and the size of your flyer is too small, it will become problematic and it might result in an unreadable print. It’s better to run a test print after making sure the sizes of your font are decently sized. If it still doesn’t work well, then you may need to either change fonts or increase the size, or even rethink the whole design.
Flyers can be fun to make or informative for the audience they are targeting. They are the oldest and most commonly used marketing tools for business advertisement because the results they create are great and still within a low budget. If you are looking to speed up the development and sales of your business, flyers are the best option to do just that.
Now, if you decide to use a printing agency instead of designing them yourself, you need to keep in mind there are a number of factors that can contribute effectively to the success of your business flyers. Design, quality and cost are the most important factors that need to be considered whenever looking for a printing company.
Quality is surely the most important detail that you should be focusing on when planning to get a flyer printed for your business. Be sure to maintain it on every flyer you print because it’s the detail representing the brand value of your company. Make an extra effort and choose the best high quality printing material, adequate to the needs and requirements of your business.
Design is another important feature when aiming for the best customers to help you increase your business growth and sales. You have to make sure your flyer is well designed to attract the attention of your targeted audience. A wide variety of design templates are available for flyers, depending on the information you want to send to your target audience. You can choose the best one based on your needs. You can even create a custom design template for your business if looking for a unique flyer design.
Content is also very important in flyer printing. Your flyer needs to have good quality content, able to catch the attention of the audience. Ensure your content is concise, simple and qualitative enough to attract your customers.
Flyers are one of the most important marketing tools for any business. Be sure to choose a good printing company to print them for you, at the same time ensuring the price remains affordable.