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Leaflets - Leaflet Design

The term leaflet can be used as a synonym of "flyer", "pamphlet" or "circular". However, the word "leaflet" usually refers to a one-page piece, either flat or folded, that is intended for mass distribution.

Leaflets are usually small in size, not bigger than a LTR page in most cases. Prints are usually done on low quality papers as the intended and expected life of these pieces is short.

Brochure type

Number of pages

Folding

Typical uses

Flyer

One

No folds

Promotional, advertising

Leaflet

One

Flat or folded

Promotional, advertising

Pamphlet

One or more

No folds

Political propaganda, events

Circular

One or more

No folds

Events, news, periodic announcements, etc.

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