In today’s competitive market, companies strive to implement effective marketing strategies. Few of them really catch our attention, while most of them go unnoticed. The biggest challenge is to make their presence known in the business environment and the only goal is to reach the target customers, at the same time lucratively proposing their products and services. To do that, they use brochures, catalogues, flyers or pamphlets.
Brochures are extensively used creditable marketing tools. If designed appropriately, they can greatly impress the target audience by giving it a vivid insight about the company. The brochures‘ content and design build a tangible opinion about a company’s products and services. Every business, large or small, needs to design and distribute catalogues, flyers or brochures as a first form of sales communication.
Brochures or catalogues are an integrated communication of the company’s strategy. As its role is to persuade customers and sell services, it must have the relevant presentation. Once the purpose of creating a brochure is determined, you must focus on how to get the most creative, persuasive and, above all, cost effective piece of advertisement. Choosing the most friendly budget and effective design is very much a daunting task. You can easily indulge into overspending with the design and print of your brochure, so defining a realistic marketing budget is inevitable.
If you take into consideration certain factors, you can easily save huge bucks and cut down on unwanted expenses.
First and foremost, it is highly recommended to invest a little more time in comparing printing prices from various suppliers. The information can be of great help when choosing the best available service and also negotiating prices with the printing agency, at the same time helping you get a suitable price from local printing companies. This can give you a hand in finding better deals and finding out if any specials offers are available according to your company’s specific needs. As many printing services periodically introduce promotional offers, you can save big by exploring every other available service.
The glossy look not only stands out due to the shine of its colors, but also tends to be a cheaper preference than the matte look. The brochure design looks more eye-catching on a glossy paper and it is considered to be the most professional one out of the two. Although its shiny surface tends to smudge and retain fingerprint marks on the paper, it is a budget friendly option for many potential brochures.
The matte look has more of a subtle glow and the colors give it a very contemporary look. It tends to be expensive though. If the design is brighter and illustrates the format better than softer ones with messages, then the company may choose cheaper alternatives like glossy paper over matte finish.
The size of the brochure is another cost determining factor. Standard size paper and printing are often cheaper and more affordable than trying to go for customized options. But there are printing agencies that provide low quality printing for custom made sizes, especially when dealing with bulk orders.
Your company must always emphasize on such a design which has the maximum paper usage. You must succeed in getting great benefits, and save costs at the same time.
Choosing the appropriate design for your brochure is a tedious task. Is the template suitable? Is the content appropriate? What colors must be used? What must be the layout? Does it go with the image of the company? And the list can go on. Every brochure has to be designed so as to effectively serve its purpose. Companies have their own sets of preferences to be appropriately integrated in the brochure and that’s why they usually get the services of a professional graphic design agency.
A professional agency can charge you a great deal. A more affordable alternative is to buy pre-designed templates. A brochure design template can help create the brochure if the content is already available. There are infinite available pre-defined design templates. You have the freedom to choose from unlimited options, according to your preferences and with a low budget margin. However, the results are not professional enough. Also, although it can be a less expensive way, it can have its disadvantages. There is a possibility that large companies have already chosen that same template or maybe your competitors have applied the same graphic template for their catalogues, which can ruin the credibility of your business. You have the option to buy exclusive rights on that template, yet you still can never rule out the possibility of someone else having already used it before. A graphic design agency that creates custom designs is always the best choice when it comes to brochure design.
If your company already has a clear idea on placements, colors and images for your brochure, some agencies can offer discounts or plans with limited revisions.
Some companies hire beginner graphic designers or freelancers, thinking that they will be more receptive to your ideas and more eager to deliver better results. It will also be easy on their budget and they can get the desires brochure in a less expensive way. Again, experience counts and the quality of the designs will suffer.
Another way for smaller businesses to cut down their brochure costs is to design and print the brochure themselves. The results may not be perfect but it may be the only available choice to introduce their products and services to customers in an efficient way and with sufficient details to help them take purchasing decisions.
By incorporating a fold you can add dimension and enhance the design to a greater extent; but it can also significantly add to the cost. Various designs, graphics, text styles, maps or graphs may require different folding. But you must understand that the complexity and number of folds is directly proportional with the cost. The graphics and content must be adequately designed to include the whole message, yet avoiding unnecessary spending on folds, especially if the budget has to be kept in check.
There are many options available: the letter fold, z-fold, accordion-fold or half fold style. All these folds add a specific detail to the graphics and visualization of the brochure and even though they tend to get expensive, companies should consider them a viable option and not minimize the visual impact they can have for the reader.
An unavoidable cost accumulating feature is the number of brochures to be printed. There are no options available to allow you to create fewer brochures. Most of the printing services do not print below certain limit. The printing of a brochure has a tendency to get cheaper as the number of copies to be printed increases. This means that if you decide to print fewer copies, the cost per copy will increase while the prices go down if you choose to go for the maximum number of copies.
Cost savings related to large number of prints work well for companies that want a large number of brochures to be presented at an expo, fair or other extensive marketing events. As the cost per copy lowers, it may become extremely tempting to indulge into printing more brochures than you actually need. You will theoretically try to take advantage of the cost, but it will actually be a waste of money.
You should also be very careful when proofreading your brochure. Since creating a brochure is a rather expensive process, extra precautions must be taken to fix spelling errors, grammatical mistakes, repetition of words, any changes in content, so that no typos go unnoticed. It is recommended to be extra careful as it is impossible to make changes once the brochure is printed. But if there are many errors in the text, images or format, you have no other option than waste that batch and go for a new one with an improved design. This can lead to great monetary losses and waste of time and energy.
The importance of brochures in the growth of your company’s business is undeniable. A well designed brochure increases your company’s reputation and brings even more clients to the company. It is unquestionably the most widely used marketing and sales tool that companies have used to target their audience. It is equally important for such a design to catch the attention of your target reader, getting him intrigued enough to find out more about your company.
There is also no denying of the fact that companies have budget constraints which they cannot exceed. Being specific about the purpose of your brochure, the target audience, content, graphics and its lay out, your company can save costs when creating a brochure. And by being decisive about the size, format and number of copies needed, you can easily control your expenses.
Companies should make a quick market research to get acquainted with pricing trends and special deals available before deciding where, how and when to create their brochure. Companies may also try to buy premium memberships of their printing services for significant discounts on printing.
By following these simple tips, you will not only create an exclusive quality brochure but you will also reduce costs to a greater extent.