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Brochure design

Brochure types


By format

Bi-fold brochures
a.k.a. half-fold brochures

Tri-fold brochures
a.k.a. 6-page roll-fold brochures, c-fold brochure

Multi-page bi-folds / booklets / catalogs
a.k.a. 8-page, 12-page bi-folds, etc.

Flyers
a.k.a. leaflets, handbills, no-fold brochures

Folders

Inserts

Gate-fold brochures
a.k.a. window-fold brochures

Double gate-fold brochures

Accordion-fold brochures
a.k.a. z-fold brochures, concertina-fold brochures

Cross-fold brochures
a.k.a. right-angle brochures, French-fold brochures

Double-parallel brochures
a.k.a. double-fold brochures

Roll-fold brochures

Pamphlets


By content

Company profile brochures
a.k.a. business profile brochures, company introduction brochures, corporate profile brochures, company presentation brochures, business presentation brochures, corporate presentation brochures

Sales brochures
a.k.a. promotional brochures, advertising brochures

Product catalogs
a.k.a. sales catalogs

Datasheets
a.k.a. spec sheet

Event brochures

Menus

Forms


By distribution

Mailers
a.k.a. self-mailers

e-Brochures
a.k.a. electronic brochures



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Leaflets - Leaflet design

The term leaflet can be used as a synonym of "flyer", "pamphlet" or "circular". However, the word "leaflet" usually refers to a one-page piece, either flat or folded, that is intended for mass distribution.

Leaflets are usually small in size, not bigger than a LTR page in most cases. Prints are usually done on low quality papers as the intended and expected life of these pieces is short.


Brochure type

Number of pages

Folding

Typical uses

Flyer

One

No folds

Promotional, advertising

Leaflet

One

Flat or folded

Promotional, advertising

Pamphlet

One or more

No folds

Political propaganda, events

Circular

One or more

No folds

Events, news, periodic announcements, etc.




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