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Brochure design

Brochure types

By format

Bi-fold brochures
a.k.a. half-fold brochures

Tri-fold brochures
a.k.a. 6-page roll-fold brochures, c-fold brochure

Multi-page bi-folds / booklets / catalogs
a.k.a. 8-page, 12-page bi-folds, etc.

a.k.a. leaflets, handbills, no-fold brochures



Gate-fold brochures
a.k.a. window-fold brochures

Double gate-fold brochures

Accordion-fold brochures
a.k.a. z-fold brochures, concertina-fold brochures

Cross-fold brochures
a.k.a. right-angle brochures, French-fold brochures

Double-parallel brochures
a.k.a. double-fold brochures

Roll-fold brochures


By content

Company profile brochures
a.k.a. business profile brochures, company introduction brochures, corporate profile brochures, company presentation brochures, business presentation brochures, corporate presentation brochures

Sales brochures
a.k.a. promotional brochures, advertising brochures

Product catalogs
a.k.a. sales catalogs

a.k.a. spec sheet

Event brochures



By distribution

a.k.a. self-mailers

a.k.a. electronic brochures

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Gate-fold brochures - Gatefold brochure design

gate-fold brochure gate fold brochure design brochure printing

Gate-fold brochures are not very common; this is why they produce great impact when they are appropriately used.

Large gate-fold brochures are usually large and costly, so they are intended for high-impacting marketing. The smaller version is similar to the standard tri-fold.

The large gate-fold brochure is a quad-LTR page folded in four as it’s shown on the left, which results in 8 panels: 1 front panel, 1 back panel, and 6 internal panels; however, this configuration can be changed. The most interesting feature of this type of brochure is that they arrange very wide graphs.

These brochures are usually printed in high-quality paper to ensure a long lifetime and that it will reach the hands of the target audience. Viewers tend to keep them for more time than other brochures, which increases the public awareness of the brand and allows the possibility of being handed over to other people in case the first person is not interested in the contents.

They are excellent for the presentation of institutions, companies and high-end products and services.


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