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Brochure design

Brochure types

By format

Bi-fold brochures
a.k.a. half-fold brochures

Tri-fold brochures
a.k.a. 6-page roll-fold brochures, c-fold brochure

Multi-page bi-folds / booklets / catalogs
a.k.a. 8-page, 12-page bi-folds, etc.

a.k.a. leaflets, handbills, no-fold brochures



Gate-fold brochures
a.k.a. window-fold brochures

Double gate-fold brochures

Accordion-fold brochures
a.k.a. z-fold brochures, concertina-fold brochures

Cross-fold brochures
a.k.a. right-angle brochures, French-fold brochures

Double-parallel brochures
a.k.a. double-fold brochures

Roll-fold brochures


By content

Company profile brochures
a.k.a. business profile brochures, company introduction brochures, corporate profile brochures, company presentation brochures, business presentation brochures, corporate presentation brochures

Sales brochures
a.k.a. promotional brochures, advertising brochures

Product catalogs
a.k.a. sales catalogs

a.k.a. spec sheet

Event brochures



By distribution

a.k.a. self-mailers

a.k.a. electronic brochures

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Multi-page bi-folds / booklets / catalogs - Booklet design

Most catalogs, corporate profiles and presentations are booklets - short books, usually having a paper cover.

A booklet is, technically speaking, a set of multi-page bi-fold brochures that are bound together. The term "booklet" implies more than one sheet of paper.

A way to see it is that booklets are created by binding bi-fold brochures together - usually by stacking and stapling them. By stacking and binding bi-fold brochures, you can create an 8-page booklet (2 bi-folds), a 12-page booklet (3 bi-folds), and on. Each bi-fold brochure adds 4 new pages to the page count.

Most people would use the word "brochure" as a synonym for "booklet", so if they refer to an 8-page brochure, they are in fact referring to an 8-page booklet. However, please note this may not be true in all cases.

Booklets are usually printed on high quality stock, and their morphology allows eye-catching, impressive designs. The front and back covers are sometimes printed on a thicker stock.

Booklets with a high page count are bound using other more sophisticated binding techniques, like "wire-o" binding or "perfect" binding.

Binding methods and their implications

Saddle-stitched / stapled: it's by far the most popular binding method. It's cheap, looks nice and it's fast for printers. Printers will use stapling for brochures whenever possible, even up to 40+ pages, though this depends on paper stock thickness.

Wire-O: popular for more inter-company presentations. May work better for brochures with more pages, but may look informal. Wire-O binding allows to have page counts divisible by 2, rather than 4 as with other binding techniques. That is, you can have a 10-page or 14-page bi-fold brochure.

Perfect bound: the ideal choice for brochures with a high page count. This is the binding technique used for most books, and it adds a "spine".

Booklet sizes and formats

As with bi-fold brochures, the standard booklet is LTR-sized (folded, closed), and 17" x 11" flat open. In non-US markets, they would be the corresponding DIN-A sizes (A4 folded, A3 flat open).

However, there are booklets of any size. Small booklets are usually half the standard booklet size: 5.5" x 8.5" folded, LTR size flat open.

Some booklets may also include one or more pockets or flaps to hold business cards, datasheets, etc., even other brochures. Also, small-format booklets became widely known as the companion to CD or DVD media, the famous CD booklets and DVD booklets.


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