Brochure types

By format

By content

By distribution


The right brochure for your particular needs depends on several factors: target audience, content, printing, distribution, budget.

Target audience

In general, larger brochures look more corporate, while smaller brochures look more massive. ie. an executive expects a well-done, clear, larger brochure that looks corporate.

If you are targeting elder people, you may want to use a larger font and a more traditional look.


The lenght of the verbiage is one of the most important factors. Before choosing the right brochure, you should have an idea on word count.

3.5" x 8.5" content panel (ie. standard tri-fold) Standard tri-fold (6 panels, 4-5 of them content) 8.5" x 11" content panel (ie. standard bi-fold) Standard bi-fold (4 panels, 2-3 of them content)
Graphics intensive 75 words per content panel 300~600 words total
Typical brochure 150~250 words per content panel 600~1,200 words total
Text heavy 250~400 words per content panel 1,200~2,000 words total
Compressed, text-only up to 800 words per content panel up to 4,000 words total

In the case of wide diagrams or images, brochures with narrow panels are always more difficult to work with. However, they may be the correct choice if the graphics can span several panels.


Brochures with flat open sizes up to 17" x 11" can be printed in both digital and offset (traditional) printers. Digital printing is great for small printing batches (less than 200 copies) quickly and affordably, but it may turn out to be very expensive for large quantities. Digital printing has limitations regarding paper stock and special inks, but most of the standard full-color designs can be printed in minutes.

All other brochures need to be printed in the traditional offset printers. Offset printers have high set up costs, meaning it only makes sense to print at least 1,000 copies.

There are a lot of factors that must be weighted in to choose the correct brochure type for each particular case. Brochure design experience is key to the correct choice, so we will be happy to hear from you!

Brochure Types

By format

bi-fold brochuresBi-fold brochures
a.k.a. half-fold brochures
tri-fold brochuresTri-fold brochures
a.k.a. 6-page roll-fold brochures, c-fold brochure
bookletsMulti-page bi-folds / booklets / catalogs
a.k.a. 8-page, 12-page bi-folds, etc.
a.k.a. leaflets, handbills, no-fold brochures
gate-fold brochuresGate-fold brochures
a.k.a. window-fold brochures
double gate-fold brochuresDouble gate-fold brochures
accordion-fold brochuresAccordion-fold brochures
a.k.a. z-fold brochures, concertina-fold brochures
cross-fold brochuresCross-fold brochures
a.k.a. right-angle brochures, French-fold brochures
double-parallel brochuresDouble-parallel brochures
a.k.a. double-fold brochures
roll-fold brochuresRoll-fold brochures

By content

company profile brochuresCompany profile brochures
a.k.a. business profile brochures, company introduction brochures, corporate profile brochures, company presentation brochures, business presentation brochures, corporate presentation brochures
sales brochuresSales brochures
a.k.a. promotional brochures, advertising brochures
product catalogsProduct catalogs
a.k.a. sales catalogs
a.k.a. spec sheets
event brochuresEvent brochures

By distribution

a.k.a. self-mailers
a.k.a. electronic brochures