How many times have you walked by a corner and been offered brochures, flyers or other marketing materials? Have you ever arrived at your home and found envelopes that contain brochures and other offers? Think for a moment: What have you done with them? You have surely thrown them away.
This is something common, mechanical and proper of the human being. In the information era we now live in, businesses invade us with their messages. At the end of the day, it is believed that the human being has received more than 5000 messages, but that only those that attracted them the most will remain in their memories, which will not be more than ten. How can you put yourself amongst those ten messages? What can your business do in order for the marketing flyer or brochure to be more than a piece of paper that came from the printing house and that can capture your potential client? What techniques must you use to stay in the memory of your prospects?
For starters, you must be capable of surviving "in the hands of the reader": it only takes two seconds for the potential client to decide to continue reading or if they want to turn your brochure into a ball of paper.
For going beyong the first step, you must focus on the title that describes the product's image or service that you offer. You have to reach people by motivating them with the title that has been destined to capture their attention.
The goal of a title is to establish an instant relationship with the reader, something that makes them stop, look and continue reading. This is not something complicated, as it has to be a very simple and easy to remember phrase.
There is an excellent phrase used in selling techniques, which will give you the right idea:
"You do not sell products, you do not sell services, You sell BENEFITS".
And that is what your title should describe: what is the benefit that your product or service can offer a potential client. Pay attention to what you offer and make yourself these questions: Why do I think I am better than my competitors? What do my actual clients like about my product or service? From there, you can acquire the knowledge of what are the benefits that your clients have hired you for. Post it along a clear and easy title on your brochure.
The benefit is the solution to a determined problem it is the beginning of conceiting the reader about satisfying one of their necessities.
The title's style can be developed in two ways:
In short, remember these tips: